The developing market of baby blankets

Every year, 20 to 30 million babies are born in China, of which about 45 million are infants aged 8 to 36 months and 320 million are children. For infants aged 0 to 4 years, there are 80 million consumers. The huge consumer group has laid a solid foundation for the baby blanket market.
Furthermore, baby blanket products have no seasonality, off-peak seasons, and blankets are used by children in cold winter and hot summer. Unlike clothing, there is no obvious off-peak season, which makes it easy for unsalable goods to be produced, inventory to be generated, funds to be occupied, and brands to be unable to operate healthily. At the same time, baby blankets are not restricted by families and are suitable for any family.
In summary, the market potential of baby blankets is very huge, and there are still huge business opportunities to be developed.